Friday, September 9, 2016

Welcome to Adventuregramland: How Social Media is Contributing to the Destruction of our Natural Areas



            The video shows the incident as clear as day: three men push on a sandstone rock pedestal—known to locals as the “Duckbill”—until it collapses to the ground in pieces. The footage instantly went viral and the men were just as fast labeled vandals, criminals, jackasses. The court of public opinion found them solely responsible for the Duckbill’s destruction. But perhaps the blame should be shared. Perhaps the true cause of the destruction is much larger, more complex, than anyone wants to admit. Perhaps social media should share some of the blame.
            After the video of the Duckbill’s destruction went viral, more pictures of the iconic rock began popping up all over the Internet. Most of these photos were posted as a sort of “in memoriam” of the rock and depicted people climbing, standing, doing yoga poses, etc. on the rock. Now, before we go any further, let’s make it clear that this rock was situated on a portion of the Oregon Coast that was not supposed to be visited by human beings, made obvious by not only signs, but an actual fence, that one would have to climb over or go around to enter the restricted area. So, what I can’t wrap my head around, is how you can memorialize a fallen piece of nature by publicly sharing photos of yourself personally molesting that very piece of nature. If you can’t see the hypocrisy in that, then it’s not even worth my time to explain.
            Unfortunately, the destruction of Duckbill Rock is merely the tip of a seemingly ever-growing iceberg. Over the past few years, a new culture has evolved due entirely to a handful of social media websites (Instagram and Facebook bear the most responsibility); a culture of “adventure photography” that has grown dangerous at an exceedingly fast rate. Without making it too complicated, here’s the simple gist: people take photos of themselves doing “adventurous” activities, they post these pictures on social media, suddenly their friends need to replicate the photograph and post it themselves, suddenly their friends need to replicate the photograph and post it themselves, suddenly their friends need to…before you know it, the Duckbill Rock is destroyed.
            This culture of social media adventuring has lead to the assumption that our wild areas are nothing more than natural amusement parks. Over the past several months, I have seen this phenomenon in both the media and in person. On the news: a visitor at Yellowstone falls into a hot spring 200 yards off the main trail while trying to take a selfie; the water was so hot that the park officials said there would be no recovery because there was nothing left to recover…And, in real life: last weekend I went hiking in the Columbia River Gorge Scenic Area (pay particular attention to the word “Scenic”), where I viewed people swimming underneath waterfalls, jumping from the tops of waterfalls, and exploring areas off the trail, making so much noise that you would have thought you were at Disney World. The common bond among these “adventurers”? They all had their cameras out, no doubt taking pictures of their “adventures” to share on social media. As I was leaving, a woman in the parking lot asked me if the trail was wide enough to take her newborn in a stroller. “These are the woods!!!” I desperately wanted to yell. “There are 100 foot drop-offs around every bend! There are wild animals that will eat your baby! There are drunk hipsters jumping off waterfalls!!” In the end, I simply advised her against it.
            And this new culture goes way beyond mere individuals; if there’s a dollar to be made…A few weeks ago I attended the first ever “Adventure Expo!” which should have been more appropriately called “Nothing I would Ever Need to go on an Adventure Expo!” The entire exposition revolved around nothing but branding: T-shirts, hats, buttons, stickers, blankets, beer koozies; all with company logos plastered all over them. Now, how do logos pertain to adventure? Well, won’t they look “cool” and “hip” in your social media adventure photographs? But what does “adventure” even mean? According to Dictionary.com: “A very exciting or unusual experience.” Now, let’s pinpoint that word “unusual.” What is so unusual about taking photographs of yourself doing things that you already saw other people doing on the Internet? Aren’t the true adventurers those who posted the photos originally? I can think of a better word for what all these social media “adventurers” really are: Posers. The Dictionary.com definition for “poser”: A person who poses; especially a person who is trendy and fashionable in a superficial way. Sounds like a more appropriate word to me.
            Now, I’m not saying that people shouldn’t go on adventures (I am an adventure writer after all, who has undoubtedly inspired others to go on their own adventures), but I think people need to go on adventures for the right reasons. Do you actually enjoy bold, risky, hazardous undertakings? Or is that merely a public perception that you are trying to convey via social media? There is a real simple way to figure out your true intentions. The next time you decide to go on an adventure, just ask yourself: “Would I still be doing this if there were no photographs involved?” Think about it—if not for the sake of our natural areas, then for your own safety—that’s all I ask.


A Brief Afterward: If three men could so easily push over the Duckbill Rock at Cape Kiwanda, then you can imagine how close it was to ultimately falling over, and when it did eventually happen, there’s a pretty good chance that somebody would of have been climbing on it at the time (in order to take an adventurous selfie?), thus resulting in serious injury, or even death. So, even though these guys are most likely some of the biggest douchebag bros out there, (and in no way am I justifying their actions) they may have saved a life in the long run. Just something to think about…


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