Wednesday, November 12, 2014

Man Against Machine: Thoughts on the Return of Garth Brooks

 
         
           I’m going to do something today that I haven’t done for a long while—I’m going to purchase a compact disc. I used to buy music all the time, in various forms—CD’s, cassettes, records, even 8-tracks (thanks to the 1983 Cadillac Coup de Ville I owned as a teenager)—but with the ability to obtain free music via the library and the Internet, paying for it just seems like a waste of money these days. So, what makes today different? Why have I decided to throw away my hard-earned money on a round piece of plastic that holds about a dozen songs?
            It seems that every decade a recording artist emerges that redefines the way we think about popular music. Elvis started it all in the 1950’s; then, of course, we had The Beatles in the 60’s; Led Zeppelin in the 70’s (or was it the Bee Gees—I guess that’s the one decade that could be debated); and Michael Jackson in the 80’s. The 1990’s may have seen the emergence of grunge-rock and the ever-growing popularity of hip-hop and rap music, but it was one man from a much unexpected genre that would take the music world by storm. That genre was country, and that man—a chubby, balding guitar player from Oklahoma—was Garth Brooks.
            Before Garth Brooks, country music was something folks from the country listened to. Because of Garth Brooks, country music has become an important part of our popular culture. In this day and age, country albums often top the Billboard 200, but before Garth Brooks, that had never been done before. By fusing country and western with rock and roll, along with electrifying audiences with high-energy live performances, Garth singlehandedly turned the country music world upside down. He wasn’t afraid to tackle topics that had previously been taboo in the genre—domestic abuse, racial divide, adultery and even homosexuality—while still remaining true to tradition, with sentimental ballads and hard-drinking anthems. And nobody was a better salesman. Though many country acts have had more hit singles—George Strait, Tim McGraw, and Toby Keith, to name a few—nobody has come close to selling more albums. Five of Garth’s albums have sold over ten million copies, while his Double Live album has surpassed the twenty million mark. Yes, that’s right—twenty million hard copies. Even his crossover Chris Gaines experiment sold two million copies, which was considered a disappointment. (How many other artists could call two million copies a “disappointment?”) With over 134 million total albums sold, only The Beatles and Elvis have sold more. Pretty good company, if you ask me. So, what does a musical phenom do when he’s at the top of his game; when he’s sold more records than Michael Jackson; when he’s redefined an entire genre of music? What did Garth Brooks do? He quit—no more touring, no more albums—and as fast as he exploded on to the music scene, he was gone.
            Flash forward thirteen years, to today—the day Garth Brooks releases his first studio album since 2001. I woke up excited this morning—excited over a record-album (I haven’t felt this way since Guns N’ Roses released Chinese Democracy in 2008, and for very similar reasons). As a child of the 90’s—one who grew up in a rural setting, nonetheless—Garth Brooks was my Elvis Presley, my Beatles, my Michael Jackson. I don’t even remember caring much about music before I heard “Friends in Low Places,” and “The Thunder Rolls.” My bedroom was a legitimate Garth Brooks shrine. I knew every song by heart. But then I grew up, and Garth disappeared, not only from my own life, but from just about everyone else’s too. Every once in awhile he would play a show, or release a single, but the unstoppable force that we had all been mesmerized by, was gone. But deep down, I believe that all of his fans knew that he would someday return; that his “retirement” wouldn’t last forever. After all, how does an artist just stop making art? But the question remains: after thirteen years, can a musician simply come back in stride? Will his fans welcome him with open arms? Can he fulfill over a decade’s worth of expectations? But most importantly, will his music still be great? Because, after all, it’s always been about the music. Or—like Guns N’ Roses in 2008—can he only disappoint? We’re about to find out.
Okay. I just went down to the store and bought the album. First thing first: I’ve seen Garth on TV lately and he doesn’t look anything like the man on the cover, unless he lost thirty pounds for the photo shoot and then immediately gained it back. But then again, it was never Garth’s good looks that brought in the adoring fans—it always came down to the music. And, after a first listen, I have to say, Man Against Machine does not disappoint. Unfortunately, unlike most of his previous albums, this one might be missing a mega-hit single, but on the other hand, unlike most of his previous albums, there are no duds. If anything, it’s a refreshing throwback to the kind of country music that made me a fan of the genre in the first place (unlike most of that binge-drinking garbage-pop that masquerades as “country” on the airwaves today. Oh my God! Am I getting old?). It might not be Garth’s best album, and it probably won’t sell 20 million copies, but it’s far from the worse thing he’s ever put out, and more than anything, after thirteen years, it’s just great to hear that unmistakable voice once again. Welcome back!



            

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